ABOUT US

Carlos Feijo, General Manager of Britton Diamonds is proud to invite new and existing clients to Britton Diamonds’ new showroom on the 3rd floor of 736 Granville Street located across Granville Street from Sears on Robson. Completely re-designed, the new showroom is a gorgeous state-of-the-art jewelry showroom designed for a private, elegant & sophisticated experience.

Formerly on Howe St for many years, Britton Diamonds is most proud of their selection of Natural Colour Diamonds. These naturally formed and coloured diamonds are amongst the rarest gems on the planet with only one diamond in 10,000 naturally coloured. Feijo explains, “Natural-colour diamonds are formed by millions of years of crystallization. Because the colour of the diamond is by chance, no two are identical. This uniqueness gives each diamond its value. According to Feijo, Britton currently stocks a selection of natural Pink Diamond, Vivid Yellow or a extremely rare Green Diamond.

With a commitment to offering only the finest quality Britton Diamonds are now exclusively ideal-cut diamonds. According to Feijo, “An ideal-cut diamond reflects nearly all the light that enters. That’s why they represent only the top three per cent of diamond quality based on cut. They can only be described as exquisite.”

Recognizing the need for accountability in the diamond trade Britton Diamonds deals only in guaranteed blood-free diamonds. “This is very important to our customers,” states Feijo. “Each of our diamonds contains a microscopic, registered, ionized I-D number which links it to the diamond’s ‘birth certificate.’ When you buy one of our diamonds, you’re assured of getting a blood-free, ideal-cut diamond — a claim backed by our guarantee.”

An exciting addition to Britton diamonds is their unique Diamond Beauty Evaluator which creates a stunning real-life, computerized image of any diamond under changing lighting conditions. The Diamond Beauty Evaluator allows a client to literally see how each individual diamond responds to light.

“When you buy a diamond, you buy the magic of light. But up until now, it’s been difficult to tell the difference in brilliance among different stones. The Beauty Evaluator does that. It removes uncertainty by allowing clients to literally see the brilliance of each stone they are comparing. Clients are amazed at these images. They literally see diamonds in a whole new light,” says Feijo.

According to company literature, “This microscopic technology surpasses all previous methods of viewing diamonds. Its assessments are so authoritative that even the world’s two main international gem laboratories are using similar technology.”

Of course Britton Diamonds has remained true to its origins and still offers a wonderful selection of engagement rings, wedding bands, in addition to a wide range of fine Jewellery.

Britton Diamonds is open Monday to Friday from 10:00 am to 5:30 pm and on Saturday by appointment only. Closed on Sunday and Holidays. Email us at sales@brittondiamonds.com or call 604.687.3344.

They say diamonds are a girl’s best friend, but if you think you know your best friend, you’ll want to stop in at the new Britton Diamonds location at 736 Granville Street, at Georgia. Located on the third floor, the jewellery showroom is a beautiful custom designed showcase space that is quite dazzling. “And is larger than its previous home on Howe street”, says General Manager Carlos Feijo, which “gives us better leverage on our pricing.”

Britton sells an array of jewellery, with prices varying from $200 all the way up to close to $1 million. The store is also the main supplier of natural coloured diamonds in a variety of colours, a rare group of gemstones quite unlike treated diamonds that are specially radiated to turn different colours. “The ones we sell here are all natural and are expensive because certain colours only come from one mine in the world,” Feijo explains. Pink diamonds, for example, are extracted from one mine in Australia that produces only a few stones each year. The different shades of pink determine their price.

If you are thinking of extracting family diamonds from their original settings for your fiancée, Britton Diamonds does that too, tailoring new designs to customers’ requests. The store gives customers the scrap gold value but insists on using refined gold for all new pieces. “That’s because we’re a fine jeweler, and since we’re going to put our stamp on the end product, we want to make sure it’s really good,” Feijo says. The store carries a wide variety of platinum, 19-karat white gold engagement rings and wedding bands in spectacular settings. And the diamonds are perfectly cut, which means they represent the top 1 percent of diamonds cut today.

Wondering what your diamond is worth? Stop in at the store or make an appointment to check out the province’s only Diamond Beauty Evaluator, a computerized system that calls up an immediate image of the diamond on a screen, evaluating its grade for brilliance, contrast and symmetry.

“From a technology standpoint, when the details of the diamond can be explained on screen, it’s a very different experience to having a salesman explain it to you,” Feijo says. “Couples can browse in our contemporary showroom, have a seat in a private office and get a sense of what we do here over a glass of wine or a cup of coffee. It’s not like standing at a store counter at the mall. Our service is very high standard.”

For more information visit our store or call (604) 687-3344. We look forward to hearing from you!